Some time ago now I started making references in my posts to a character by the name of John Chow. Some of you will have followed the links and perhaps even trawled my OPML to find out who the man is that goes by the name of John Chow; now I’m going to tell you.
JohnChow.com is a website that I stumbled across by complete accident. However, when I did, the headline banner featuring two Pagani Zonda supercars immediately caught my attention. Pictures will only keep your attention so long but John has the content to keep you coming back. While not saving whales or competing to retain his Ultimate Fighting Champion status, John is a mild-mannered web mogul from Vancouver. His main focus is how to create a successful career from writing a blog; filled with plenty of tips that will both attract readers to your blog and also keep them coming back. Of all the bloggers that I have read over the years John’s techniques are pure simplicity, no gimmics, and that is the evil genius of John Chow. He’s successful because he knows that trying too hard will discourage readers but temptation and suggestion is paramount to keeping them. It’s a fine balance that takes skill to maintain – I’m not suggesting that it’s easy.
In addition to John’s top tips for writing a successful blog, you’ll quickly discover that John is very good buddies with some of the top names in the blogosphere. Having these contacts John is able to divulge information about all the latest happenings in the world and direct your attention to things that you would otherwise never hear of. This unique blend of insight coupled with John’s good humour, technology reviews, jaw-dropping cars, free stuff competitions, restaurant reviews, and entertaining banter is the reason that it took me no time at all to subscribe to his RSS feed and the reason that you too will be drawn into the enigma of his web-based money-minting machine.
John is also running a linkback scheme, following his own criteria for being a Dot Com Mogul and helping out other wannabe moguls. People interested in a linkback from John (and you should be) write a review of his blog and let him know. I’m am one of that legion and a linkback from John will certainly help my readership.