Just picked up this video via Damien Mulley. It’s an Intel ad aimed at the ultra-mobile folk and what the future of computing will mean to the everyday life. The short video shows three brief accounts of “a moment in the life of person x” and how technology helps them. This immediately struck a raw nerve with me. As a kid I loved technology and computing for what I saw as benefits to people, things that would improve their lives and give them more time. The first clip of this video is no further from that ideology. The poor guy is out jogging when he gets a message to say that a business meeting has been brought forward to 0800. How does that show progress or benefit? Who wants meetings at 0800 in the morning?
The sad reality of all these mobile technology developments in recent years is appealing purely to the workaholics in this world. Showing them how they can stay working for longer. That’s not what technology is about in my mind. Technology is there to benefit people and give them more time to enjoy leisure and family not the other way around. Granted, the last clip in the video depicts a social scene albeit characteristic of an elaborate flash mob event where broadcast royalties for music do not seem to apply. If only somebody else shared my opinion I might still have hope that the human race is not doomed to a nightmare existence whereby work is all we do and ironically the technology and machines that we developed to do work for us simply become the reason that others find excuses for us to work longer.